Responsible Marketing
²ÝÝ®ÊÓƵ is committed to marketing and advertising its products in a responsible and transparent manner.
Employees responsible for creating, approving and placing marketing materials for ²ÝÝ®ÊÓƵ have a primary responsibility to comply with Company guidelines and are formally trained regarding requirements and expectations pursuant to various marketing policies, including local regulations. In the United States, ²ÝÝ®ÊÓƵ abides by a comprehensive set of marketing to children standards: (CFBAI), (COPPA), and (CARU).
In the United States, as noted in our and , ²ÝÝ®ÊÓƵ’s commitments relating to marketing to children include:
- No advertising directed to children under 6 years of age;
- Only qualified products which meet CFBAI’s uniform nutrition criteria may be marketed to children ages 6 to 12;
- Guidelines apply to media (e.g. TV, internet, radio, etc.) that is primarily directed to children;
- No in-school marketing below the university level.
Similarly, in Canada, ²ÝÝ®ÊÓƵ complies with The Code for the Responsible Advertising of Food and Beverage Products to Children, which requires that any advertising of food and beverages primarily directed to children under the age of 13 satisfy certain established nutrition criteria.
In Europe, we adhere to clear guidelines and requirements, including the U.K.’s and , as well as the Netherlands .
In Australia and New Zealand, ²ÝÝ®ÊÓƵ has well established internal approval processes for advertising and marketing material across digital, online, and physical media. This includes consideration and adherence to responsible marketing codes, such as:
- The Australian Association of National Advertisers (AANA) Codes, including the Food and Beverages Advertising Code and Children’s Advertising Code.
- The New Zealand Advertising Standards Authority (ASA) Codes, including the Food and Beverage Advertising Code and Children’s Advertising Code.
The Codes' requirements include:
- Not undermining the importance of a healthy and active lifestyle nor the promotion of healthy balanced diets;
- Not encouraging excessive food and beverage consumption through disproportionate portion sizes to the setting or as contrary to the dietary guidelines;
- Not targeting children with advertising or sponsorship of ‘occasional’ food and beverage products.
Guidelines for Marketing Breast Milk Substitutes
We are committed to the health and well-being of mothers, infants, and young children. We recognize the importance of exclusive breastfeeding for the first six months of life followed by the introduction of nutritionally adequate and safe complementary foods. To further demonstrate our positions and approach on the manufacture and marketing of breast-milk substitutes, ²ÝÝ®ÊÓƵ has established and published its Policy on Breast-Milk Substitutes.
